Rombouts
New Filter Launch
Challenge
Develop a concept that speaks to a younger target group, interested in the sustainable aspect of Rombouts' new 100% compostable individual coffee filter.
Solution
We made a 100% handcrafted 30-second spot to express the ecological aspects of the filter, and the brand’s commitment to sustainability. The individual coffee filter gets a 360° makeover by a campaign, translated in social media, pre-roll, bannering, POS and newspaper adverts.
