Porsche Next
Virtual Motorshow
Challenge
In 2019, Porsche took the bold decision to cancel their participation to the 2020 Brussels Motor Show, the most important event in the Belgian car universe. The idea was to display the cars in a more appealing and futuristic way.
Solution
The physical car show was replaced by an online experience in where visitors take control of the show. Each model was filmed by the world's most advanced cameras and lenses to capture the sensual beauty of their refined bodywork. Elim Chan, conductor of the Antwerp Philharmonic Orchestra, lent her talent and energy to illustrate our concept and invite spectators to lead their experience themselves. We also worked in collaboration with business influencers close to the brand to spread out the campaign.
