Médecins du Monde
Donation Campaign
Challenge
Raise brand awareness of Médecins du Monde and at the same time run an impactful fundraising campaign.
Solution
With the voices of Zwangere Guy and Orelsan, we relayed a strong message in the streets and on social networks: WE DON'T CARE. About appearances. Origins. Sexual preferences... To bring more visibility to the message, we also asked artist Toon Van Ishoven to create murals in the streets of Brussels and Antwerp.
