Gordon Originals
Brand Image
Challenge
Gordon Originals are Belgian bottled beers with a Scottish heritage, known for their strong character. Our client asked us to rejuvenate the brand to extend catch the attention of a younger audience.
Solution
We wanted to communicate the values that the young audience stands for. To be irreverent, open and careless about people’s labels. By using the codes of street golf as our brand image, we succeeded in reaching our target and highlighted a style, an attitude and a way of consuming Gordon bottles that engaged young people on social networks.
